BTT: I’m a Cover Not a Fighter.
CAN you judge a book by its cover?
These days, I think that marketing groups and publishing houses do a fine job of really “getting” the target audience and desired readership through cover design. Because of the focus groups and attention to cover design, yes, you probably can judge a book by it’s cover, these days.
For the most part, I think that each genre has come up with rather formulaic selling points for their visual representation. While this all may be true, I still won’t actually judge a book by its cover! There are a few that have thrown me off, mostly books that looked like fluff or chick lit, but ended up being pretty heavy. I have rarely been disappointed by a misrepresented cover; though, again, I have been pleasantly surprised by a great story behind a lackluster cover.